Custom Branded Characters and Ongoing Social Media Storylines

Make Your Business Impossible to Forget!

Custom characters. Connected stories. A brand Potential Customers remember.

We create memorable social media posts built around original characters and ongoing storylines. Every week, we write, design, schedule, and publish five connected posts that help Potential Customers recognize and remember your business.

Explore the Portfolio See What Makes This Different ↓

The Big Difference

“The social media posts are the vehicle. The character is the marketing asset.”

A random post usually disappears as soon as someone scrolls past it. A recurring character can be recognized before a single word is read.

When that character returns in a connected story every week, the business gains more than content. It gains an identity audiences can follow, recognize, and remember.

Original CharacterCreated around the businessOngoing Story WorldNew storylines every weekCustom ContentWording and graphics togetherDone for YouCreated, scheduled, and published

The Character Portfolio

Four characters. Four brands. Four stories designed to be remembered.

These characters were not created to appear once and disappear. Each one was built to return every week through new stories connected to the business. Explore the first five posts from four original campaigns and see how an ongoing character can make social media marketing impossible to forget.

Joshua Leventhal’s Own Marketing Character

Meet the Character

Forgotty

The Forgotty Files™

Forgotty is a friendly business owner who is good at what he does. The problem is not the quality of his work. The problem is that Potential Customers keep forgetting him when they are ready to buy.

Week OneFive Connected Social Media Posts

The Forgotty Files™ • Case #6

This Week Feels Different

This week feels different.

Forgotty woke up early.

He straightened his nametag.

He organized his desk.

He poured himself a fresh cup of coffee.

He couldn't explain it, but he had a feeling this was going to be a great week.

Maybe this would finally be the week Potential Customers remembered him.

To Be Continued...

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Created For

Joshua Leventhal and Spread The Word Marketing

The Marketing Challenge

Show business owners that being seen is not enough. If Potential Customers do not remember the business during the decision making process, the opportunity can quietly go to a competitor.

The Character and Story Concept

Every case follows Forgotty as a promising opportunity appears, the Potential Customer begins looking, another business gets chosen, and Forgotty wonders why business is slow. The audience sees the clue that Forgotty keeps missing.

Why It Works

Forgotty turns an invisible marketing problem into a character audiences can instantly understand. His ongoing cases repeatedly reinforce the value of becoming recognizable and memorable without repeating the same post every day.

If Potential Customers do not remember you, they cannot choose you.

Explore the Complete Original Landing Page ↗

Created Exclusively for Navera Group

Meet the Character

The Navera Navigator

The Navera Navigator Missions™

The Navera Navigator is a calm, capable financial guide who helps business owners recognize hidden dangers, understand the road ahead, and move forward with greater clarity and confidence.

Week OneFive Connected Social Media Posts

Navigator's Log • Part 1 of 5

The Warning Signs

A growing company has entered rough financial waters.

Cash flow is tightening.

Leadership isn't panicking...

Yet.

But everyone can feel the pressure beginning to build.

The storm hasn't arrived.

The warning signs have.

The compass is spinning.

Finding the right direction is about to become critical.

To be continued...

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Created For

Navera Group, a business financial services company

The Marketing Challenge

Make complicated financial issues easier to understand while showing business owners why experienced guidance matters before a manageable concern becomes a serious obstacle.

The Character and Story Concept

Each week becomes a new mission. In this five part story, The Cash Flow Storm threatens the Client’s business. The Navera Navigator identifies the danger, provides direction, and guides the Client safely through it.

Why It Works

Financial guidance can feel abstract. The Navigator gives that guidance a recognizable face, while each mission transforms a business risk into a visual journey the audience can follow from beginning to end.

Every successful business needs someone who can recognize financial dangers and navigate around them.

Explore the Complete Original Landing Page ↗

Created Exclusively for NRVNA Farms

Meet the Character

The CannaBoss™

The CannaBoss Chronicles™

The CannaBoss is a confident wholesale authority with an emerald suit, a commanding presence, and no patience for empty promises. He focuses attention on the products that truly deserve valuable dispensary shelf space.

Week OneFive Connected Social Media Posts

Post 1

Shelf Space Is Earned.

Three wholesale suppliers wanted the same valuable space on the dispensary shelf.

Each one promised premium products.

Each one claimed customers would love what was inside.

The dispensary buyer had heard it all before.

Then The CannaBoss placed a case from NRVNA Farms on the table.

He didn’t make another big promise.

He made one thing clear:

“Shelf space is earned. Not given.”

The Shelf Space Showdown had begun.

To be continued...

www.NRVNAFARMS.com

To explore every CannaBoss Chronicle, simply click the hashtag below.

#TheCannaBossChronicles

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Created For

NRVNA Farms, a cannabis wholesale farm selling directly to dispensaries

The Marketing Challenge

Help a cannabis wholesale company become more recognizable to dispensary buyers while communicating quality, credibility, and shelf value in a way ordinary product posts cannot.

The Character and Story Concept

The Shelf Space Showdown places several wholesale choices in front of a dispensary buyer. Across five chronicles, weak contenders are eliminated until NRVNA Farms is the choice left standing.

Why It Works

The CannaBoss gives the brand a distinctive personality that can address packaging, pricing, quality, buyer confidence, seasonal demand, and future products through an endless supply of stories.

Shelf space is earned. Not given.

Explore the Complete Original Landing Page ↗

Created for the Plumbing Industry

Meet the Character

Lil Drip™

The Lil Drip Countdown™

Lil Drip is a fun but troublesome little leak with one goal: convince homeowners that a tiny plumbing problem can wait until tomorrow. Every day they wait gives him more time to cause damage.

Week OneFive Connected Social Media Posts

Day 1

It starts as a little drip.

Most expensive plumbing problems don't start with a burst pipe.

They start with one tiny drip that's easy to ignore.

It doesn't seem urgent.

It doesn't seem expensive.

It doesn't even seem worth calling a plumber.

That's exactly what Lil Drip is hoping you'll think.

Tomorrow, Lil Drip gets a little more comfortable...

Think you might have a Lil Drip? Contact ABC Plumbing before it gets worse.

www.ABCPlumbing.com

To explore every Lil Drip Countdown™, simply click the hashtag below.

#TheLilDripCountdown

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Created For

Created on spec as an exclusive marketing asset for one plumbing company

The Marketing Challenge

Make a small, easy to ignore plumbing problem feel urgent without relying on another generic photograph of a leaking pipe or another forgettable service reminder.

The Character and Story Concept

The five day countdown begins with one harmless looking drip. As Lil Drip becomes more comfortable, the risk and potential repair bill grow until the audience understands why waiting can be expensive.

Why It Works

Lil Drip gives the problem a face, a personality, and a reason to return tomorrow. The plumbing company becomes part of an entertaining story while still communicating a practical reason to call.

Do not wait until a Lil Drip becomes a big repair bill.

Explore the Complete Original Landing Page ↗

One Complete Marketing System

Everything works together to make the business more memorable.

Character Development

A distinctive character is built around the business, audience, colors, personality, and marketing message.

Storyline Development

Every week becomes a new five part story with a clear beginning, progression, and memorable conclusion.

Writing and Design

The wording and custom artwork are developed together so every post moves the story and reinforces the brand.

Scheduling and Publishing

The finished posts are scheduled and published as a completely done for you service.

Make Your Business the One Potential Customers Remember

Your business deserves more than ordinary social media posts.

We can create a recognizable character and an ongoing series of connected stories designed to make your business more memorable when Potential Customers are ready to buy.

Let’s Create Something UnforgettableInfo@SpreadTheWordMarketing.com